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Coolness Lab
What are Coolness, Charisma & Allure made of?

$40, 7- 9:30 pm

In this 2.5 hour course
Dr. LeeAnn Renninger, Urban Ethologist and Director of LifeLabs NY,
will take us on an interactive adventure into the many facets of coolness, to ask what coolness
is really made of.

Why do some people, ideas, and words captivate our attention and leave a lingering footprint
long after encountering them? What's the difference between glamor, charisma, and allure?
How do scientists study such seemingly elusive topics?

During the course you will become a Coolness researcher - we'll learn about the fascinating
field of Urban Ethology and try out some charisma & allure experiments ourselves –  in
movement, persuasion, and communication skills.

Scientific background:
This lab is based on a broad range of research in human ethology, social/consumer
psychology, and Darwinian aesthetics
.

What's included:
- 2.5 hour learning adventure
- Broaden your horizons/ experience something new
- Meet other creative thinkers


Price: $40
Location:
NYC Seminar Center
71 West 23rd Street

*Note - Pre-class assignment: Print out a photo of a person/ celebrity who you think is kind of
cool  or alluring and bring it with you to class.

* Cancellation policy: please note that tickets are not refundable. They can only be used for
the date purchased.

Next Dates:
This course will be repeated again in the next semester. Sign up to be alerted.
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