Back to Experiments

Experiment No. 002:
Convert-a-But

Your Mission

This week every time you hear the word ‘but’ silently test yourself to see if you could have worded things differently by replacing the ‘but’ with the word ‘and’.

Skills

Persuasion

Creator

Prof. Matt Riley,
Max Planck Institute, Netherlands

Example

“I like your idea, but I don’t think it’s feasible.” vs. “I like your idea and am just wondering how feasible it is.”

cardboard-speech-bubbles-30

 

 

 

 

Why

The word ‘But’ triggers a mental closing. It wipes out all positive words that were said before it. The word ‘And’, on the other hand, builds bridges. In our research we’ve found that it opens doors to further conversation.